We blog from Toothy’s Wordshop – mainly about writing, science, remote working, business, culture, parenting, tech and gaming. Sometimes superheroes too. Stick around for tips, tricks, hacks and perspectives.
It’s difficult to imagine a world without healthcare communications. Commercials, TV advertisements, articles featured in newspapers and journals, or brochures found at your local GP’s – the impact of Med Comms is undeniably strong nowadays, but this wasn’t always the case. For the past 40 years, the Med Comms field has experienced its most dramatic growth […]
Often enough, piecing together all of the elements that make an outstanding brief feel like solving a puzzle. You have the captivating title, an impeccable introduction to the therapy area that flows perfectly into the problem at hand, culminating with the efficacy of a wondrous treatment that’s long been needed. Sounds simple enough, right? It’s […]
Our universe is incredibly big, encompassing hundreds of billions of galaxies, each containing an unimaginably vast number of stars. But is our universe the only one? Lately, the word ‘multiverse’ has become a part of the regular lingo in pop culture (mostly thanks to Marvel) and if you are like me, you’ll throw the term […]
An associate medical writer’s adventure So, for the first time ever, you find yourself in the midst of the medical writing field, not having a clue how you got here or where the nearest tavern is. Perhaps one of your team members accidentally cast Plane Shift when you weren’t looking, or you walked through an […]
‘Like the photon is for electromagnetism, or the Higgs boson for gravity, so too are words the force carriers for thought. – Nobody, or, at least, nobody until just now OK, folks: this one’s interactive. You’ll need to grab a pen and paper (or your Word document), ‘cos it’s time to get serious. But not […]
Illuminating the path towards healthcare communications Without a shadow of a doubt, medical communication has influenced most people’s lives one way or another throughout the years. From cleverly-placed TV ads teaching us the importance of brushing our teeth twice daily (sharing the opinions of ‘9 out of 10 dentists’), to respecting social distancing policies and […]
For errors, it’s Judgement Day Writers often use the term, ‘eagle eyes’, to affectionately describe a colleague’s fierce attention to detail while proofreading and completing editorial quality checks. However, this may not be as complimentary as it initially seems. While eagles have approximately 10 times greater visual resolution than humans1, they would clearly suck at […]
Thought experiment series: famous writers of history PART 3 For our third thought experiment, we take a look at the work of this piercingly-eyed, well-dressed gentleman: Franz Kafka. His work, so surreal and macabre, led to the coining of the term ‘Kafkaesque’, defined as, ‘having a nightmarishly complex, bizarre or illogical quality’.1 As no strangers […]
I dreamed a (medical writing) dream… Every night, as Toothy laid his head down on his pillow and closed his eyes, he had the same dream… In it, he was transported to an awe-inspiring world; this was a land where like-minded monsters could realise their full career potential. He imagined a world where medical writing […]
Who’d a thunk it? The end of the world (for writers) won’t look like your run-of-the-mill apocalypse; there’ll be no catastrophic environmental disaster, nor will there be issues with food shortages, pandemics, the threat of war… oh. Hold up. Let’s start again, in a manner suitable for a 2022 audience. Who’d a thunk it? Although […]
Read through to discover four amazing scientific breakthroughs that may change our lives for the better. Here at Word Monster we love both science and words (who would’ve thunk it!?). While working in the field of med comms gives us the opportunity to bask within a lyrical bathtub of bubbling hot biology, it also exposes […]
I did all the research. I passed all the writing tests. I smashed all the interviews. But nothing could prepare me for my first day as a junior medical writer. Suddenly, I was thrown into a pretty niche (and secretive) industry with lots of strange rules and even stranger lexicon (symposia? Who is she?). As […]