Are you experiencing it?
Are you a biopharma leader banging your head against a wall, where local teams aren’t using your global content? Or an MSL rolling your eyes that another e-learning module has dropped into your ‘urgent’ pile? Is your company ‘patient-first’ in words only?
These points might seem small, but they add up. And they add up to colossal wastage and lack of trust. Only 4% of HCPs believe that pharma is patient first. With 80% of HCPs saying they don’t trust digital content produced by pharma. Internally, less than 20% of local teams use global content. And 77% of content is rarely used.
These statistics are HUGE.
And they all derive from friction. Teams not being consulted, capabilities not being built, individuals not being considered, clinical context being ignored.
But, there is a solution.
At Word Monster, we’ve mapped out every point of friction in your journey. From the moment a hypothesis is generated to the moment a HCP or patient is spoken to, we have researched every potential pitfall that leads to wastage. And we’ve devised the roadmap to fix those issues. These solutions are built on evidence-based frameworks focused on behavioural change and continuous cycles of improvement, covering:
Imagine working with a partner with deep scientific expertise in your therapy area, who can help you shape your scientific and brand strategies so they’re clinically relevant to your audience, and then train out that story across every stakeholder in your company.
That’s the Word Monster way. Our dedicated Medical Communications and Training service teams work together with you to build your scientific and commercial strategies, then we delve into the needs of your field force and customers, building out training directly connected to the strategy and focused on behavioural change.
A red thread that leads to meaningful differences to our clients and reduced friction across the cycle.
You know you’ve got it, but just how much friction do you have throughout your scientific and commercial cycles?
We’ve devised a proprietary, evidence-based audit tool that calculates the friction score for each stage of campaign development.