Last Updated 22nd January 2026
Hello. We’re Word Monster Limited (“Word Monster”, “we”, “us”, “our”). And we keep a little bit of personal information about the people that interact with us.
We’re a UK-based business, and like most businesses, we need to collect and use a small amount of personal data to do our work properly. We take that responsibility seriously and only collect what we genuinely need, use it in sensible and limited ways, and keep it secure.
This policy explains:
Read on if you’d like to know about the ways we may collect, store, and use your data. If you have any questions, concerns, or requests, you can contact us at carl@wordmonster.co.uk
Word Monster Limited is the data controller for the personal data described in this policy. That means we decide how and why your personal data is used.
Under UK GDPR, we must have a lawful basis for processing personal data. Depending on the context, we rely on:
Where we rely on legitimate interests, we carry out a balancing assessment to ensure our interests do not override your rights and freedoms. You have the right to object to this processing at any time.
You have rights under UK GDPR in relation to your personal data. These include the right to:
To exercise any of these rights, email us at carl@wordmonster.co.uk. We’ll respond without undue delay and within statutory time limits.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, if you’re unhappy with how we handle your data.
Some cookies are essential, and others (such as analytics cookies) are optional. You can manage or withdraw your cookie preferences at any time using our cookie controls. Blocking certain cookies may affect how the website functions.
Google Analytics
We use Google Analytics to understand things like:
Google Analytics uses cookies and processes limited personal data such as IP addresses and device information. We do not receive information that directly identifies you.
Where required by law, analytics cookies are used only with your consent. Where consent is not required, we rely on our legitimate interests in understanding and improving our website, using data that is proportionate and limited.
This may include:
We process this information under our legitimate interests to:
We only contact you where it’s reasonable and relevant in a B2B context. You can object at any time.
Retention:
CRM records are kept for as long as there is an active or reasonably anticipated professional relationship, and in any event no longer than 5 years after the last meaningful interaction, unless you request deletion or object.
Occasionally, we may contact organisations we believe could benefit from our services.
In these cases:
This processing is based on our legitimate interests. You have an absolute right to object at any time.
If you ask us not to contact you again, we’ll:
When you complete an audit, assessment, scorecard, or diagnostic tool provided by Word Monster (including the Friction in Pharma™ audit), we process the information you submit to:
We may contact you to discuss your results where we reasonably believe this would be helpful or relevant. This processing is carried out under our legitimate interests.
You are not obliged to engage further, and you can opt out of follow-up contact at any time.
Retention:
Assessment data is retained only for as long as necessary to fulfil these purposes and is periodically reviewed and deleted.
When recruiting employees or subcontractors, we collect CVs and covering letters. These may include:
We do not intentionally collect special category data (such as health information). If it is provided, it is handled with additional care and deleted as soon as it is no longer required. Recruitment data is stored securely (e.g. in protected cloud folders).
Retention:
If you are not engaged by Word Monster, recruitment data is deleted within 12 months.
We treat client and personal data as confidential.
We may share data with:
All third parties are required to:
We never sell personal data.
Some of our service providers process data outside the UK.
Where this happens, we ensure appropriate safeguards are in place, such as:
We do not carry out automated decision-making that produces legal or similarly significant effects on individuals.
Typo. When things change – sometimes it feels like we’ve updated these policies more times than we’ve had hot dinners. Digital marketing is constantly evolving, who knows what a perfectly normal use of data tomorrow will be, probably in ways we’ve never even considered before. If the changes become drastic, we’ll let you know so that you have the opportunity to change your mind.
If you’ve made it all the way to the bottom of this policy and you’re still reading this… still reading… can’t… stop… reading… then I take my hat off to you.
Thank you for your interest in Word Monster. We hope that we can be of service.
That’s all folks.
We think that’s all the ways we collect, store and use information. If you have any worries, please feel free to get in touch.