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It’s difficult to imagine a world without healthcare communications. Commercials, TV advertisements, articles featured in newspapers and journals, or brochures found at your local GP’s – the impact of Med Comms is undeniably strong nowadays, but this wasn’t always the case. For the past 40 years, the Med Comms field has experienced its most dramatic growth […]
Often enough, piecing together all of the elements that make an outstanding brief feel like solving a puzzle. You have the captivating title, an impeccable introduction to the therapy area that flows perfectly into the problem at hand, culminating with the efficacy of a wondrous treatment that’s long been needed. Sounds simple enough, right? It’s […]
An associate medical writer’s adventure So, for the first time ever, you find yourself in the midst of the medical writing field, not having a clue how you got here or where the nearest tavern is. Perhaps one of your team members accidentally cast Plane Shift when you weren’t looking, or you walked through an […]